Alex Salazar speaking at DevXcon: 2018

4 & 5

June

2018

Alex Salazar

VP Product, Developer and Integrations Ecosystem | Okta

Alex Salazar

Alex is the former CEO of Stormpath. At Stormpath he caught the developer platform market early, delivering a great developer experience to thousands of developers and organizations.

He also built out a great, tight, passionate, and nerdy team which is now part of Okta driving their new developer DNA across various teams.

TALK OVERVIEW

Dev Advocacy FTW! - Advocates Influencing Product, Business Strategy, and Marketing

Stormpath, the company behind an authentication and user management service and its identity API, successfully grew to the point of getting acquired by Okta in 2017. Alex Salazar (Okta) and Randall Degges (Okta) were part of that journey.

They will share how Randall's particularly developer-advocate perspective led to major shifts in their product direction and business model. Randall identified a specific developer need, created an open source solution, and thought on his feet to find some early users quite literally overnight! Alex and his team were able to recognize Randall's value, rethink the company's strategy, and lobby for it on an executive level.

They will share their amazing story as well as how their experience influenced the way that they strategize DX, community outreach, and marketing, as well as how they approach issues such as empathy.

@salatzar

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