4 & 5
Developer Advocate | GitHub
In the past he’s led Developer Advocacy at Netlify, where he built a deep well of technical content, spearheaded efforts towards a public GraphQL API, and delivered over 40 talks and workshops across the US.
Developer advocacy is a strategic approach to marketing within technical companies, but in my experience, a Developer Advocate role is constantly questioned on the effectiveness. The question can easily be answered by laying out a path for developers to not only engage within your platform or product but eventually start advocating and being the force multipliers that drives your overall advocacy program. I will cover how GitHub has empowered a subset of our user base to become advocates for our platform and product and share actual success we have seen from this effort.