4 & 5
Senior Developer Community Manager | Couchbase
She lives in Godalming, UK and is passionate about communities, open source and women in technology. You can follow her @czajkowski on twitter, but be warned: it's full of pugs, technology and rugby.
Every Developer Relations/Experience/Marketing team needs to ensure that its activities and spend are in alignment with company goals with clear success metrics. Sponsoring events, and especially events around open source, are no exception especially when the sponsorship costs are so high (not to mention team time and travel costs).
Leslie and Laura will discuss how to design clear strategies around open source and how to prioritize events sponsorship based on your product, business model, and short and long term goals. They will talk candidly from their experiences about which events have had (for them and their use cases) lowest and highest ROI, successes, and other positive outcomes.