4 & 5
Head of Developer Ecosystem | Adobe
Prior to Adobe, Asay held a range of roles at open source companies: VP of business development, marketing and community at MongoDB, a leading big data database company; VP of business development at real-time analytics company Nodeable (acquired by Appcelerator); VP of business development and interim CEO at mobile HTML5 start-up Strobe (acquired by Facebook); COO at Canonical, a leading cloud vendor; and head of the Americas at Alfresco, a content management startup. Asay is an emeritus board member of the Open Source Initiative (OSI) and holds a J.D. from Stanford, where he focused on open source and other IP licensing issues. Asay writes regular columns for The Register, TechRepublic, and InfoWorld.
Developers are increasingly critical to every business, but your developer community is almost certainly not the same as that of Google, MongoDB, or Twilio. Different communities have different expectations and needs, and to understand them you need to learn to listen. In this talk I’ll walk through the different ways we’ve learned to ingest feedback from customers to build the right developer experience, and the different failures we’ve had along the way to getting there. Additionally, as important as an external developer community is to your success, figuring out how to navigate internal resistance is key to opening up an organization to developer feedback. We’ll also explore ways Adobe has done this.